The reputation team for restaurants, salons, clinics, and multi-location service brands.
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dotrevu is the managed reputation service for restaurants, salons, and clinics. We watch your reviews across the platforms in your retainer scope, support your responses, and report on the patterns shaping your reputation, with the depth of work set by the retainer you choose.
A trained reputation team working with AI-assisted tools, automation, and industry-grade software
Why we exist
Reputation work falls into the gap most service businesses cannot afford to fill. The work matters too much to ignore, takes too much time to do well between covers and treatments, and reads too publicly to leave to a part-time hand.
Local consumer review research from BrightLocal and others shows that almost all customers read reviews before booking a restaurant, a salon, or a clinic. The reviews they read, and how the business responds to them, are the first impression they form. Most owners know this. Few have the hours to act on it consistently.
dotrevu fills the gap. We deliver online reputation management as a managed service, combining industry-grade software, AI-assisted tools, and human oversight from a trained team that learns your business, tracks reviews across the platforms in your retainer scope, and reports on the patterns at the cadence you sign up for.
Philosophy
Three observations about how customers behave online shape how we approach the work.
Future customers scan recent reviews for ratings, tone, and how the business responds to feedback. The story those reviews tell shapes how new customers think about the business before they ever pick up the phone.
Search engines factor review volume, ratings, and engagement into local ranking. Consistent replies and a steady cadence of fresh reviews give the platforms more to work with when they decide what shows up in local search.
Local search visibility shapes how often a business appears in front of new customers. The wider economic chain (visibility, enquiries, bookings) is one of the reasons reputation work earns a place on the operations sheet alongside other marketing activity.
We hold this as a way of thinking about the work, not as a service promise. Outcomes around ratings, reviews, bookings, and revenue depend on factors outside any reputation service’s control, including platform algorithms and your wider customer experience.
Principles
A few principles we hold every client engagement to.
We do not dress up the numbers. Our reports show what moved, what stalled, and where the next focus could sit. If something is underperforming, we say so and adjust the approach with you.
We never write fake reviews, buy them, or game the platforms. Any review request tools we provide are deployed by your team with your full customer base, in line with each platform's review request policy. dotrevu does not engage in review gating.
The same trained reputation specialists work on your account alongside the software, getting to know your tone, your boundaries, and the topics customers keep raising. Consistency of team is hard to keep with hourly contractors or rotating virtual assistants, and it shows up in the quality of the drafted replies.
Most reviews can be drafted quickly with AI-assisted tools, but sensitive ones earn the time it takes to get the wording right. Where a review needs care, our team takes the extra hour rather than rushing it through.
Plainly said
We say what we do clearly so the relationship runs the way both sides expect.
dotrevu is online reputation management delivered as a managed service. A trained team of reputation specialists working with industry-grade software, AI-assisted tools, automation, and human oversight. Our work runs across three pillars: monitoring, response drafting (on retainers that include it), and reporting at the cadence agreed in your retainer.
Once setup is complete, dotrevu handles the day-to-day inside your retainer scope. Approval and any input we need on a specific reply sits with you. The content of every published reply remains your business's responsibility once it is live on the platform.
Reviews involving legal, medical, or PR sensitivity sit outside our scope on every retainer. We flag those directly to your team so you can handle them yourself or with the right advisor. dotrevu does not provide crisis management, legal, or PR services.
We do not guarantee specific outcomes around ratings, review volume, bookings, or revenue. Those depend on factors outside any reputation service's control, including platform algorithms and your wider customer experience. What we commit to is consistent monitoring within retainer scope, prompt response work on retainers that include it, and clear reporting at the agreed cadence.
Built for
We work with service businesses where reviews shape how customers find and choose them.
Independent restaurants, multi-site groups, and hospitality operators where Google, TripAdvisor, and OpenTable are the front door to every new booking.
Hair salons, nail studios, brow specialists, lash technicians, and the wider beauty industry where personal recommendation and online reviews are how new clients find you.
Aesthetic clinics, dental practices, dermatology, and other regulated practices where reputation, discretion, and clinical tone all carry weight under the business name.
Brands operating multiple locations where consistency of voice and brand standards across the sites in scope matters as much as response speed at any individual one.
For the long term
dotrevu was built for businesses that view reputation as part of operations. AI-assisted tools handle speed and consistency, trained reputation specialists handle the wording and the judgement calls, and the software keeps the work consistent across the platforms in your retainer scope. A flexible monthly retainer covers the work agreed at sign-up.
When a review lands at 11pm on a Saturday, our team sees it before you do. When something difficult lands, we flag it for the right pair of hands.
Free reputation audit
A free reputation audit gives a high-level read on where you stand across the platforms in scope, what your recent reviews say, and the response gaps worth a closer look. The audit is an overview, not a full strategy document.
The reputation team for restaurants, salons, clinics, and multi-location service brands.